Invest in People. The main source of strength of any business is its people. An entrepreneur should believe in his staff, empower them to make decisions for the company, and most important, pay them reasonably and on time.

Exceed customers’ expectations. Give the best and the highest level of service to your clients and more. This is an old business dictum that works all the time, especially in a very competitive industry. Your competitive advantage would be the level of service you provide to your clients.

Innovate or Die. An entrepreneur should always anticipate what the market needs and innovate on how to do business better based on those changing market needs, and he or she should be open to change and be willing to embrace what is new.

Target your strategic customers. Success is not just about selling the product, it is all about targeting strategic customers that could multiply your client base.