Archive for February, 2010

Adapting to the Wellness Industry

Saturday, February 27th, 2010

All people experience stress, and no doubt life has become more stressful especially in these trying times. No wonder then that the worldwide wellness industry is now touted to be-if it isn’t already-the next trillion-dollar revolution after the automobile and personal computer.

A product of this wellness revolution is the emergence of spas in many countries in various parts of the world. A spa, named after a town in Belgium whose mineral springs were believed to have restorative powers, is defined as any facility that offers such amenities and services as steam baths, saunas, massages, and other pampering activities. Such facility can take the form of a day spa, a destination spa, a resort/hotel spa, a medical spa, and the like.

Competition in the spa industry is growing stiffer as stressed-out workers and business owners become more discriminating in their choice of where to relax and seek refuge from their worries. Here are some tips for spa entrepreneurs to effectively deal with this tough business environment:

Seek Professional advice. Know exactly what you are doing, don’t just start with yourself and building something from scratch. Seek spa management consulting and manpower sourcing to get professional advice.

Offer Quality service. Protect your clients and set a high standard especially if you want to expand overseas. Make it a point to source the best spa instructors and ingredients for your treatments.

Bring Out your Signature style. Looking at international spas around the world, you can still be unique and make something that has not been seen. Although they offer the same services as everyone else, do more of your signature-type of advanced spa treatments.

Marketing On-line

Friday, February 5th, 2010

If you are a business owner, especially if you are in the start up phase, you must have an effective strategy on how to gain many new customers. The competition in the market may be so tight as new and existing products are all around and it can be very challenging and scary for starters like you. With the advent of the internet, the nature of business has also already undertaken the greatest number of changes and trends. On-line marketing is now the trend and with the necessary skills and knowledge needed, the results can be very rewarding. To prepare your product for on-line marketing:

Find a company that is capitalizing on the growing number of cyber transactions. They will serve as a virtual middleman for online transactions

Take a digital photo of the product you wish to sell.  A good way of doing it is to shoot from different angles (back, front, top) so that customers can see the different sides of the product.

Make a short description of the item that you are selling. The label should include all possible search words you can fit without being too long.

Set a price and post the item on your virtual shop.