Archive for January, 2010

Hit the Mark in Sales Success

Wednesday, January 27th, 2010

If you are a business owner, especially if you are in the start up phase, you must have an effective strategy on how to gain many new customers. The competition in the market may be so tight as new and existing products are all around and it can be very challenging and scary for starters like you. Hit the mark with prospective customers by following these tips:

Be direct. Ask your prospects what concerns keep them up or what’s most important to their businesses right now. Most customers appreciate questions that get to the heart of the matter and give them the opportunity to discuss important issues.

Build rapport. Connect on a personal level that will allow the customer to relate to you. Be yourself, and your customers will likely feel comfortable enough to open up and reveal valuable hot buttons they haven’t shared with anyone else.

Follow up in writing. Send prospects letters or e-mail that highlight their major concerns, such as the three things they said were most important to them when making decisions about your product or service. This kind of follow-up can make a huge difference, especially if you’re dealing with a long sales cycle or a high-ticket item where it’s crucial to understand all the details.

Investment Vehicles

Sunday, January 3rd, 2010

There are various investment vehicles you may put your money in for profit. A wise investor understands the importance of risk and rates of return of his investments. Here’s a rundown of investment vehicles where you may put your money into and hopefully help you to decide which investment vehicles to use to achieve different financial goals.

Stocks. Stocks are shares in a company. When you invest in a company’s stock or buy its shares, you become a part owner of the company. Stocks fluctuate in value on a daily basis. When you buy a stock, you aren’t guaranteed anything.

Bank and Trust Funds. Investing in bank and trust funds provide a moderate risk investment. They give the best balance between risk and reward for long-term investing. Common trust funds pool resources from various investors and then invest the money in mutual funds or stocks for higher earnings.

Real Estate. Real estate is an ideal investment vehicle because it usually appreciates in value and can provide you with a steady cash flow. This may also be used as leverage for loans. When buying a real estate, check for any defects and see if you can get good returns. Properties with delinquent accounts and those about to be foreclosed are usually sold 10 to 60 percent below their market value.