The cacophony of sales messages out there is deafening and desensitizing. To get your customers talking, make word-of-mouth advertising included in your marketing plan. Encourage customer evangelism, or word-of-mouth advertising to get your customers talking and do your advertising for you. It’s the simple idea of getting people to talk to others about your product or service, and before you know it, a buzz is created.
There are ideas that you can extrapolate from to make word-of-mouth advertising work for you. One example is to find a way to send money back to your customers, because they would not stop talking about it. Bottom line: Build an ad if you must, but building an customer goodwill can pay off even more.